Who we are

Our Story
We're not just another agency. We're retail operations experts who saw that successful online growth requires more than just a pretty website. It needs deep understanding of how retail businesses actually work.
We've helped retail stores across the globe migrate to Shopify, integrate bookable services, and use AI to grow revenue. Our founders have years of hands-on experience working directly with retail merchants to solve real operational challenges.
Our clients don't just get a website. They get a complete system that grows their business while they focus on what they do best: serving customers.

Complete Shopify solutions for retail stores
Our Leadership


Sam Robertstad
Co-Founder & COO | Bookable Retail Group
Sam leads technical execution and operations at BRG, ensuring retail stores receive Shopify solutions that deliver measurable business results. With 15+ years in product management at leading Fortune 500 companies and advising start-ups, he brings enterprise-level expertise to retail operations.
At BRG, Sam oversees Shopify migrations, service integrations, and AI optimization using proven frameworks that help retail stores build complete revenue systems. His experience scaling customer-facing platforms ensures clients receive solutions that grow with their business.
Sam specializes in transforming complex technical challenges into streamlined, profitable systems that retail owners can confidently operate.
Mark Sandeno
Co-Founder & CEO | Bookable Retail Group
Mark leads vision and strategy at BRG, drawing from his experience as founder of the Experiences App, a Shopify platform powering bookings for thousands of retail merchants worldwide, and as a lifelong entrepreneur who has launched multiple ventures in commerce and retail. This broad experience provides unique insight into what actually drives growth for retail stores.
At BRG, Mark ensures every solution incorporates operational expertise gained from running retail businesses using proven strategies that help stores exceed customer expectations while building sustainable revenue streams.
Mark specializes in translating retail operations knowledge into Shopify solutions that deliver measurable business outcomes.